Brand Activation Manager Job Vacancy in Curepipe, Mauritius – Beverage & Consumer Goods

Job Description

Position: Brand Activation Manager

Company: Coca-Cola Mauritius

Location: Curepipe, Mauritius

Experience: 5-7 years

Education: Bachelor’s degree in Marketing or related field

Employment Type: Full-time

Industry: Beverage & Consumer Goods

Department: Marketing

Salary: SSP 800,000 – 1,200,000 per annum

Vacancies:1

Company Overview

Coca-Cola Mauritius is a leading player in the beverage industry, delivering iconic soft drinks and innovative product lines to consumers across the island. As part of the global Coca-Cola system, the company combines local market insight with worldwide expertise to create refreshing experiences that resonate with Mauritians. With a strong commitment to sustainability, community engagement, and brand excellence, Coca-Cola Mauritius offers a dynamic workplace where creativity and performance are celebrated. This role contributes directly to the brand’s visibility and market share, making it an exciting opportunity for professionals seeking to shape consumer perception in a vibrant market. The position aligns with the growing demand for skilled marketers in Mauritius Jobs and supports the company’s strategic objectives for growth and brand loyalty.

Job Overview

The Brand Activation Manager will lead the planning, execution, and measurement of integrated activation campaigns that bring the Coca-Cola brand to life across retail, events, digital platforms, and experiential touchpoints. Working closely with cross‑functional teams—including sales, trade marketing, digital, and creative services—the manager will ensure that every activation aligns with brand guidelines, business goals, and local consumer trends. This role offers a unique chance to influence brand perception, drive sales, and enhance customer engagement in a fast‑moving consumer goods environment. For more information about the company’s vision and culture, visit the official site at https://mauritiusjobsearch.com/.

Key Responsibilities

• Develop and implement comprehensive brand activation strategies that support product launches, seasonal promotions, and flagship events.
• Collaborate with trade partners and retail outlets to design in‑store experiences that boost product visibility and trial.
• Manage agency relationships, brief creative teams, and oversee production of activation assets, ensuring brand consistency.
• Analyze campaign performance metrics, generate insights, and optimize future activations for maximum ROI.
• Coordinate with digital marketing to integrate social media, influencer partnerships, and experiential content.
• Prepare detailed activation budgets, track expenditures, and ensure adherence to financial targets.
• Lead a small team of activation coordinators, providing mentorship and performance feedback.

Required Skills

• Strong strategic thinking with the ability to translate brand objectives into actionable activation plans.
• Excellent project management skills, including timeline creation, resource allocation, and risk mitigation.
• Proficiency in data analysis tools and the ability to interpret consumer insights.
• Creative storytelling ability to craft compelling brand experiences.
• Effective communication and negotiation skills for stakeholder management.
• Knowledge of the Mauritian consumer market and retail landscape.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or relevant certifications in brand management or digital marketing is considered an advantage.

Experience

The ideal candidate will have 5‑7 years of proven experience in brand activation, experiential marketing, or trade marketing within the fast‑moving consumer goods (FMCG) sector. Experience working with multinational brands and managing multi‑channel campaigns is essential.

Salary

The compensation package ranges from SSP 800,000 to SSP 1,200,000 per year, commensurate with experience and qualifications. The package includes performance‑based bonuses and other incentives.

Benefits

• Competitive salary with annual performance bonus.
• Comprehensive health and dental coverage.
• Retirement savings plan.
• Employee discount on Coca‑Cola products.
• Paid parental and annual leave.
• Opportunities for international mobility within the Coca‑Cola system.

Training

• Onboarding program covering brand heritage, product portfolio, and market dynamics.
• Continuous learning through internal workshops, external certifications, and leadership development courses.
• Access to Coca‑Cola’s global knowledge hub for best practices and industry trends.

Working Environment

Coca-Cola Mauritius offers a collaborative, inclusive, and fast‑paced environment where innovation is encouraged. Employees work in modern office spaces in Curepipe, with flexible working arrangements and a culture that values work‑life balance.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant experience through the online portal on the company’s careers page. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews.

Equal Opportunity Statement

Coca-Cola Mauritius is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, age, disability, race, religion, or sexual orientation. All qualified applicants will receive consideration for employment.