Brand Activation Manager Job Vacancy in Vacoas, Mauritius – Beverage Manufacturing

Job Description

Position:Brand Activation Manager

Company:Coca-Cola Mauritius

Location:Vacoas, Mauritius

Experience:5-7 years

Education:Bachelor’s degree in Marketing, Business Administration or related field

Employment Type:Full-time

Industry:Beverage Manufacturing

Department:Marketing

Salary:SSP 600,000 – SSP 800,000 per annum

Vacancies:1

Company Overview

Coca-Cola Mauritius, a subsidiary of the globally recognized Coca-Cola Company, has been a cornerstone of the island’s beverage industry for over three decades. Operating from state-of-the-art facilities in Mauritius, the company delivers a diverse portfolio of sparkling and still beverages that cater to the dynamic tastes of local consumers and tourists alike. As a leader in sustainable practices, Coca-Cola Mauritius invests heavily in community initiatives, environmental stewardship, and innovative product development, reinforcing its commitment to the island’s economic growth and social well-being. The organization prides itself on fostering a vibrant, inclusive workplace where creativity, collaboration, and career advancement are encouraged. With a strong focus on brand equity and market penetration, Coca-Cola Mauritius offers exciting career opportunities for professionals eager to contribute to a world‑class brand while making a tangible impact on Mauritius Jobs and the broader employment landscape.

Job Overview

The Brand Activation Manager will spearhead the planning, execution, and measurement of integrated marketing campaigns that bring Coca‑Cola’s iconic brands to life across Mauritius. Reporting to the Marketing Director, this role will collaborate closely with cross‑functional teams, external agencies, and retail partners to design experiential activations, digital engagements, and on‑ground events that resonate with diverse consumer segments. The successful candidate will leverage market insights, cultural trends, and data‑driven strategies to enhance brand visibility, drive sales, and strengthen consumer loyalty. This position is a pivotal component of Coca‑Cola Mauritius’s growth strategy, aligning with the company’s vision to be the preferred beverage choice in every Mauritian household. For more information about the company’s mission and values, visit Mauritius Job Search.

Key Responsibilities

• Develop and implement comprehensive brand activation plans that align with annual marketing objectives and budget allocations.
• Coordinate with creative agencies, event producers, and media partners to deliver high‑impact experiential campaigns.
• Analyze consumer behavior, market trends, and competitive activity to identify activation opportunities that drive brand relevance.
• Manage end‑to‑end execution of activations, including logistics, permits, vendor negotiations, and on‑site supervision.
• Track and report on key performance indicators (KPIs) such as reach, engagement, sales lift, and ROI, providing actionable insights for continuous improvement.
• Collaborate with the Digital Marketing team to integrate social media, influencer partnerships, and mobile experiences into activation strategies.
• Ensure all activations comply with local regulations, brand guidelines, and sustainability standards.
• Maintain strong relationships with retail partners, distributors, and community organizations to amplify activation impact.

Required Skills

• Exceptional project management abilities with a proven track record of delivering large‑scale events on time and within budget.
• Strong analytical mindset, capable of interpreting data to optimize activation performance.
• Creative thinking and storytelling skills to craft compelling brand experiences.
• Excellent communication and negotiation skills for stakeholder management.
• Proficiency in marketing tools, CRM platforms, and Microsoft Office Suite.
• Ability to thrive in a fast‑paced, multicultural environment.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or relevant certifications in brand management or event planning will be considered an advantage.

Experience

Minimum of 5‑7 years of experience in brand activation, experiential marketing, or event management within the FMCG or beverage sector. Demonstrated success in leading cross‑functional teams and managing multi‑channel campaigns is essential.

Salary

The role offers a competitive remuneration package ranging from SSP 600,000 to SSP 800,000 per annum, commensurate with experience and qualifications. Additional performance‑based incentives may be awarded.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with employer contributions.
• Generous paid time off and public holiday schedule.
• Employee discount program on Coca‑Cola products.
• Professional development budget and tuition assistance.
• Access to wellness programs and on‑site fitness facilities.

Training

• Onboarding program introducing brand heritage, corporate culture, and operational processes.
• Continuous learning workshops on digital marketing, data analytics, and consumer insights.
• Leadership development tracks for high‑potential employees.

Working Environment

Coca‑Cola Mauritius offers a dynamic, collaborative workplace that values diversity and innovation. Employees work in modern office spaces equipped with the latest technology, and have the flexibility to engage in field activations across the island. The company promotes a healthy work‑life balance and encourages community involvement through corporate social responsibility initiatives.

Application Process

Interested candidates should submit their updated resume and a cover letter outlining relevant experience through the online application portal on the company’s careers page. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for a virtual interview followed by an on‑site assessment.

Equal Opportunity Statement

Coca‑Cola Mauritius is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, age, disability, race, religion, or sexual orientation. All qualified applicants will receive consideration for employment without discrimination.