Job Description
Position: Brand Marketing Manager
Company: Coca-Cola Mauritius
Location: Rivière du Rempart, Mauritius
Experience: 5-7 years
Education: Bachelor’s degree in Marketing, Business Administration or related field
Employment Type: Full-time
Industry: Manufacturing
Department: Marketing
Salary: SSP 800,000 – 1,200,000 per annum
Vacancies:1
Company Overview
Coca-Cola Mauritius is a leading beverage manufacturer and a proud member of the global Coca-Cola system. With a legacy spanning over a century, the company delivers iconic soft drinks, water, and juice products to millions of consumers across the island. Operating from state‑of‑the‑art production facilities in Mauritius, Coca‑Cola Mauritius combines local market insight with international best practices to drive sustainable growth. The organization is committed to responsible sourcing, environmental stewardship, and community engagement, making it a top employer for those seeking dynamic career opportunities in Mauritius. As part of its strategic expansion, the company continuously invests in brand innovation, digital marketing, and talent development, creating a vibrant workplace where creativity thrives. This role offers a unique chance to shape brand perception, influence consumer behavior, and contribute to the success of a globally recognized brand while enjoying the benefits of working in a multicultural, forward‑thinking environment.
Joining Coca‑Cola Mauritius means becoming part of a diverse team that values collaboration, integrity, and excellence. Employees are encouraged to bring fresh ideas, leverage data‑driven insights, and champion sustainability initiatives that align with the company’s vision of “Refresh the World, Make a Difference.” With a strong focus on career progression, the organization provides robust training programs, mentorship, and clear pathways for advancement, ensuring that every employee can achieve their professional goals. Whether you are a seasoned marketer or an ambitious professional looking to make an impact, Coca‑Cola Mauritius offers a platform to grow, innovate, and succeed.
Job Overview
The Brand Marketing Manager will lead the development and execution of integrated marketing strategies for Coca‑Cola’s flagship brands in Mauritius. Reporting to the Regional Marketing Director, you will collaborate with cross‑functional teams, including sales, product development, and digital, to create compelling campaigns that drive brand awareness, consumer engagement, and market share growth. This role requires a deep understanding of the local market, consumer trends, and the ability to translate insights into actionable plans. You will be responsible for managing budgets, overseeing creative production, and measuring campaign performance against key performance indicators. For more information about our company culture and values, visit our website at https://mauritiusjobsearch.com/. This position is a critical component of our commitment to delivering innovative brand experiences and supporting the overall business objectives of Coca‑Cola Mauritius.
Key Responsibilities
- Develop and implement comprehensive brand marketing plans that align with corporate objectives and local market dynamics.
- Lead the creation of multi‑channel campaigns, including TV, radio, digital, outdoor, and experiential activations.
- Collaborate with the sales team to ensure marketing initiatives support distribution and trade goals.
- Manage the brand budget, track expenditures, and ensure optimal ROI on marketing spend.
- Conduct market research and consumer insight analysis to inform strategy and creative direction.
- Oversee the production of creative assets, ensuring brand consistency and compliance with regulatory standards.
- Monitor and report on campaign performance, providing actionable recommendations for optimization.
- Build and maintain relationships with external agencies, media partners, and vendors.
- Champion sustainability and corporate social responsibility initiatives within brand communications.
Required Skills
- Strong strategic thinking with the ability to translate data into effective marketing plans.
- Excellent communication and presentation skills, both written and verbal.
- Proficiency in digital marketing tools, analytics platforms, and social media management.
- Creative mindset with a keen eye for detail and brand aesthetics.
- Leadership experience managing cross‑functional teams and external agencies.
- Budget management and financial acumen.
- Ability to thrive in a fast‑paced, results‑driven environment.
Education
A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or professional certifications (e.g., CIM, Google Analytics) are considered an advantage.
Experience
Minimum of 5‑7 years of progressive experience in brand management or marketing within the FMCG sector, preferably with exposure to the Mauritian market. Demonstrated success in launching and growing consumer brands is essential.
Salary
The annual compensation package ranges from SSP 800,000 to SSP 1,200,000, commensurate with experience and qualifications. The package includes performance‑based bonuses, health benefits, and a retirement savings plan.
Benefits
- Competitive salary with annual performance incentives.
- Comprehensive health insurance covering medical, dental, and vision.
- Retirement savings scheme with employer contributions.
- Generous paid time off and public holiday schedule.
- Employee assistance program and wellness initiatives.
- Opportunities for international exposure and cross‑regional projects.
Training
- Onboarding program covering brand heritage, product portfolio, and compliance.
- Continuous learning through workshops, webinars, and industry conferences.
- Leadership development tracks for high‑potential employees.
- Access to online learning platforms for skill enhancement.
Working Environment
Coca‑Cola Mauritius offers a collaborative, inclusive, and dynamic workplace where innovation is encouraged. The office is located in a modern business district in Rivière du Rempart, featuring open‑plan workspaces, meeting rooms equipped with the latest technology, and recreational areas. Employees enjoy a culture that promotes work‑life balance, diversity, and community involvement.
Application Process
Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through our online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for an initial interview followed by a case‑study assessment.
Equal Opportunity Statement
Coca‑Cola Mauritius is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, age, disability, race, religion, or sexual orientation. All qualified applicants will receive consideration for employment without regard to any protected characteristic.