Senior Content Strategist Job Vacancy in Triolet, Mauritius – Media & Entertainment

Marketing
Triolet
September 13, 2026
Full Time
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Job Description

Position:Senior Content Strategist

Company:MBC (Mauritius Broadcasting Corporation)

Location:Triolet, Mauritius

Experience:5-7 years

Education:Bachelor’s degree in Communications, Journalism, Marketing or related field

Employment Type:Full-time

Industry:Media & Entertainment

Department:Content & Digital Strategy

Salary:SSP 800,000 – SSP 1,200,000 per annum

Vacancies:1

Company Overview

MBC, the Mauritius Broadcasting Corporation, is the leading public service broadcaster in Mauritius, delivering television, radio and digital content to millions of viewers and listeners across the island. With a legacy spanning over five decades, MBC has embraced digital transformation, expanding its reach through online streaming platforms, social media channels and interactive mobile applications. The corporation is committed to fostering local talent, promoting Mauritian culture, and delivering high‑quality, engaging content that resonates with diverse audiences. As a dynamic employer, MBC offers a collaborative environment where creativity, innovation and strategic thinking are celebrated, making it an ideal place for professionals seeking impactful careers in the Media & Entertainment sector.

Job Overview

The Senior Content Strategist will lead the development and execution of comprehensive content strategies that drive audience growth, enhance brand visibility, and support MBC’s digital expansion goals. Reporting to the Head of Content, you will work closely with editorial, production, marketing and technology teams to create compelling, data‑driven narratives across television, radio, web and mobile platforms. This role is pivotal in shaping MBC’s content ecosystem, ensuring alignment with audience preferences, market trends and business objectives. For more information about MBC’s vision and current openings, please visit our career portal.

Key Responsibilities

  • Develop and implement multi‑platform content strategies that increase viewership, listenership and digital engagement.
  • Conduct audience research, competitive analysis and performance analytics to inform content decisions.
  • Collaborate with producers, journalists, designers and developers to create cohesive storytelling experiences.
  • Define content calendars, editorial guidelines and KPI frameworks for all channels.
  • Lead brainstorming sessions and workshops to generate innovative content ideas.
  • Monitor content performance metrics and optimize strategies based on data insights.
  • Ensure compliance with regulatory standards, copyright laws and brand guidelines.
  • Mentor junior content creators and foster a culture of continuous learning.

Required Skills

  • Strong strategic thinking with a proven track record of successful content campaigns.
  • Excellent written and verbal communication skills, with an ability to craft compelling narratives.
  • Proficiency in content management systems, analytics tools (Google Analytics, Adobe Analytics) and SEO best practices.
  • Deep understanding of media consumption trends in Mauritius and the broader Indian Ocean region.
  • Leadership and team‑building capabilities.
  • Ability to work cross‑functionally in fast‑paced environments.

Education

A Bachelor’s degree in Communications, Journalism, Marketing, Media Studies or a related discipline is required. A Master’s degree or professional certifications in Digital Marketing, Content Strategy or Data Analytics are considered an advantage.

Experience

Minimum of 5‑7 years of experience in content strategy, editorial planning or digital media, preferably within a broadcasting or media organization. Demonstrated experience in leading multi‑disciplinary teams and delivering measurable results is essential.

Salary

The position offers a competitive salary range of SSP 800,000 to SSP 1,200,000 per annum, commensurate with experience and qualifications, along with performance‑based bonuses.

Benefits

  • Health insurance coverage for employee and dependents.
  • Retirement savings plan.
  • Generous paid leave and public holiday policy.
  • Professional development allowance.
  • Access to state‑of‑the‑art production facilities and digital tools.

Training

  • Onboarding program covering MBC’s brand, technology stack and editorial standards.
  • Continuous learning workshops on emerging media trends, data analytics and storytelling techniques.
  • Opportunities to attend regional media conferences and industry events.

Working Environment

MBC offers a vibrant, inclusive workplace located in the heart of Triolet, with modern studios, collaborative workspaces and flexible working arrangements. Employees benefit from a culture that values creativity, diversity and work‑life balance, fostering an environment where innovative ideas can flourish.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online application portal. Shortlisted applicants will be invited to complete a strategic case study and participate in interviews with senior leadership.

Equal Opportunity Statement

MBC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, age, ethnicity, disability, sexual orientation or religion. All qualified applicants will receive consideration for employment without discrimination.

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