Senior Digital Marketing Manager Job Vacancy in Port Louis, Mauritius – Aviation & Aerospace

Job Description

Position: Senior Digital Marketing Manager

Company: Air Mauritius

Location: Port Louis, Mauritius

Experience: 8+ years

Education: Bachelor’s degree in Marketing or related field

Employment Type: Full-time

Industry: Aviation & Aerospace

Department: Marketing

Salary: SSP 800,000 – 1,200,000 per annum

Vacancies:1

Company Overview

Air Mauritius is the national carrier of the Republic of Mauritius, operating a modern fleet that connects the island to major global destinations. With a legacy of over four decades, the airline is committed to delivering exceptional service, safety, and sustainability. As a leading player in the Aviation & Aerospace sector, Air Mauritius continually invests in innovative technologies and customer‑centric solutions, making it a premier employer for professionals seeking dynamic career opportunities. The company’s vibrant culture encourages creativity, collaboration, and continuous improvement, positioning it as a top choice for those looking for Mauritius Jobs that offer both professional growth and the chance to contribute to the nation’s tourism and economic development. Join Air Mauritius and be part of a team that shapes the future of air travel in the Indian Ocean region.

Job Overview

The Senior Digital Marketing Manager will lead the development and execution of comprehensive digital strategies that enhance Air Mauritius’s online presence, drive ticket sales, and strengthen brand loyalty across global markets. This role reports to the Chief Marketing Officer and works closely with cross‑functional teams including Sales, Customer Experience, IT, and Creative Services. The successful candidate will be responsible for leveraging data‑driven insights, emerging technologies, and innovative content to create compelling campaigns that resonate with diverse audiences. For more information about the company and its values, visit https://mauritiusjobsearch.com/. This position offers a unique platform to influence the digital transformation of a leading airline while contributing to the broader goals of employment in Mauritius and career opportunities in Mauritius.

Key Responsibilities

• Develop and implement integrated digital marketing strategies that align with corporate objectives and revenue targets.
• Lead the planning, execution, and optimization of SEO, SEM, display, social media, email, and affiliate marketing campaigns.
• Analyze performance metrics, generate actionable insights, and produce regular reports for senior leadership.
• Collaborate with the Creative Services team to produce high‑impact visual and video content tailored for digital channels.
• Manage the digital marketing budget, ensuring optimal allocation of resources and ROI.
• Oversee the airline’s website, mobile app, and booking engine enhancements to improve user experience and conversion rates.
• Stay abreast of industry trends, emerging platforms, and competitor activities to maintain a competitive edge.
• Mentor and develop a team of digital marketing specialists, fostering a culture of innovation and continuous learning.

Required Skills

• Expertise in SEO, SEM, Google Analytics, Google Ads, Facebook Business Manager, and programmatic advertising.
• Strong analytical mindset with proficiency in data visualization tools such as Tableau or Power BI.
• Excellent copywriting and storytelling abilities, with a keen eye for design and user experience.
• Proven experience managing large‑scale digital budgets and delivering measurable ROI.
• Leadership skills with the ability to inspire and guide multidisciplinary teams.
• Knowledge of the aviation or travel industry is highly advantageous.
• Fluency in English; additional languages (French, Creole) are a plus.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Candidates holding a Master’s degree or professional certifications such as Google Ads, HubSpot, or Facebook Blueprint will be given preference.

Experience

Minimum of eight (8) years of progressive experience in digital marketing, with at least three (3) years in a senior leadership role. Demonstrated success in driving revenue growth for consumer‑facing brands, preferably within the aviation, travel, or hospitality sectors.

Salary

The compensation package ranges from SSP 800,000 to SSP 1,200,000 annually, commensurate with experience and qualifications. The package includes performance‑based bonuses, health insurance, and retirement benefits.

Benefits

• Comprehensive medical and dental coverage for employee and dependents.
• Annual air travel privileges for personal and family use.
• Retirement savings plan with employer contributions.
• Generous paid leave, including vacation, sick, and parental leave.
• Professional development allowance and tuition reimbursement.
• Employee assistance program and wellness initiatives.

Training

• Onboarding program covering airline operations, brand guidelines, and digital tools.
• Continuous learning opportunities through workshops, webinars, and industry conferences.
• Access to internal mentorship and leadership development tracks.

Working Environment

Air Mauritius offers a modern, collaborative workspace located in the heart of Port Louis, equipped with state‑of‑the‑art technology and flexible work arrangements. Employees enjoy a multicultural environment that values diversity, creativity, and a shared commitment to excellence.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience via the online portal on the Air Mauritius careers page. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for virtual interviews.

Equal Opportunity Statement

Air Mauritius is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, age, disability, race, religion, or sexual orientation. All qualified applicants will receive consideration for employment without discrimination.