Senior Brand Activation Manager Job Vacancy in Le Morne, Mauritius – Beverage & Consumer Goods

Job Description

Position: Senior Brand Activation Manager

Company: Coca-Cola Mauritius

Location: Le Morne, Mauritius

Experience: 7+ years

Education: Bachelor’s degree in Marketing or related field

Employment Type: Full-time

Industry: Beverage & Consumer Goods

Department: Marketing

Salary: SSP 1,200,000 – 1,800,000 per annum

Vacancies:1

Company Overview

Coca-Cola Mauritius, a subsidiary of The Coca‑Cola Company, has been a leading presence in the island’s beverage market for over three decades. With a commitment to sustainability, community engagement, and innovative product development, the company delivers a portfolio that includes iconic soft drinks, sparkling waters, and locally‑tailored flavors. As part of a global network, Coca‑Cola Mauritius leverages international expertise while nurturing local talent, making it a premier employer for those seeking dynamic career opportunities in Mauritius. The organization prides itself on fostering a culture of creativity, collaboration, and continuous improvement, aligning with the broader goals of economic growth and social responsibility in the region. This reputation makes it a top choice for professionals searching for Mauritius Jobs that offer both challenge and reward.

Job Overview

The Senior Brand Activation Manager will lead the design, execution, and measurement of integrated brand activation campaigns that resonate with Mauritian consumers. Reporting to the Marketing Director, you will collaborate with cross‑functional teams, agencies, and retail partners to bring the Coca‑Cola brand to life across multiple touchpoints, including events, experiential marketing, digital platforms, and point‑of‑sale activations. This role is pivotal in driving brand equity, increasing market share, and delivering measurable business results. For more information about the broader job market in Mauritius, visit https://mauritiusjobsearch.com.

Key Responsibilities

• Develop and implement end‑to‑end brand activation strategies that align with the overall brand plan and business objectives.
• Manage the full campaign lifecycle, from concept ideation, budgeting, and vendor selection to execution and post‑campaign analysis.
• Collaborate with the Digital Marketing team to integrate online and offline experiences, ensuring a seamless consumer journey.
• Lead negotiations with external agencies, event organizers, and retail partners to secure optimal placements and partnerships.
• Monitor key performance indicators (KPIs) such as reach, engagement, sales lift, and ROI, providing actionable insights to senior leadership.
• Ensure all activations comply with local regulations, brand guidelines, and sustainability standards.
• Mentor junior marketing staff, fostering a high‑performing, innovative team environment.

Required Skills

• Strong strategic thinking with a proven track record of delivering successful brand activation campaigns.
• Excellent project management and budgeting skills, capable of handling multiple initiatives simultaneously.
• Exceptional communication and presentation abilities, both in English and French.
• Deep understanding of the Mauritian consumer landscape and cultural nuances.
• Proficiency with marketing analytics tools and CRM platforms.
• Creative mindset with a passion for storytelling and experiential marketing.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or relevant professional certifications (e.g., CIM, PMP) are considered an advantage.

Experience

Minimum of seven (7) years of progressive experience in brand management, activation, or integrated marketing, preferably within the beverage or consumer goods sector. Experience leading cross‑functional teams and managing large‑scale budgets is essential.

Salary

The compensation package ranges from SSP 1,200,000 to SSP 1,800,000 annually, commensurate with experience and qualifications. The package includes performance‑based bonuses, health benefits, and a company‑matched retirement plan.

Benefits

• Comprehensive health and dental coverage.
• Generous paid time off and holiday schedule.
• Employee assistance program and wellness initiatives.
• Opportunities for international mobility within The Coca‑Cola Company.
• Professional development budget and tuition reimbursement.

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Training

• Onboarding program covering brand heritage, compliance, and market insights.
• Continuous learning modules on digital marketing, data analytics, and leadership.
• Access to Coca‑Cola’s global learning platform for skill enhancement.

Working Environment

Coca‑Cola Mauritius offers a vibrant, inclusive workplace where creativity is encouraged and achievements are celebrated. The office, located in a modern business district, provides state‑of‑the‑art facilities, collaborative spaces, and a supportive culture that values diversity and work‑life balance.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant experience through our online portal. Applications will be reviewed on a rolling basis. For detailed application guidelines, please visit https://mozambiquejobsearch.com/job-vacancy-mozambique/. Shortlisted applicants will be contacted for an initial interview, followed by assessment tasks and final discussions with senior leadership.

Equal Opportunity Statement

Coca‑Cola Mauritius is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, ethnicity, age, disability, sexual orientation, or any other protected characteristic. All qualified applicants will receive consideration for employment without discrimination.