Job Description
Position: Senior E-commerce Marketing Manager
Company: Coursemart Mauritius
Location: Grand Baie, Mauritius
Experience: 5-7 years
Education: Bachelor’s Degree in Marketing or Business Administration
Employment Type: Full-time
Industry: Retail & E-commerce
Department: Digital Marketing
Salary: 45,000 – 65,000 SSP
Vacancies: 1
Company Overview
Coursemart Mauritius is a leading force in the rapidly evolving digital retail landscape of the Indian Ocean. As a premier e-commerce platform, we specialize in bridging the gap between local vendors and a growing digital consumer base. Our mission is to revolutionize the shopping experience through seamless technology, diverse product offerings, and unparalleled customer service. We pride ourselves on being a pioneer in the local market, constantly adapting to new trends to ensure our customers find exactly what they need with just a few clicks. As we expand our footprint across the island, we are looking for visionary leaders to join our dynamic team.
We offer a vibrant work culture that encourages innovation, creativity, and continuous learning. At Coursemart, we believe that our people are our greatest asset, and we invest heavily in creating an environment where every team member can thrive and reach their full potential. If you are looking for exciting career opportunities in Mauritius, Coursemart is the place where your ideas can turn into reality.
Job Overview
We are seeking a highly strategic and data-driven Senior E-commerce Marketing Manager to lead our digital growth initiatives. This role is critical to our success as we aim to dominate the online retail sector in Mauritius. You will be responsible for designing, implementing, and managing comprehensive digital marketing strategies that drive traffic, increase conversion rates, and enhance customer retention. This is a high-impact role that requires a deep understanding of consumer behavior in the digital space and the ability to manage multi-channel campaigns effectively.
The successful candidate will oversee our SEO, SEM, social media, and email marketing efforts, ensuring a cohesive brand voice across all touchpoints. You will work closely with the product and logistics teams to ensure that our marketing promises align with our operational capabilities. For more information on local employment trends, visit https://mauritiusjobsearch.com.
Key Responsibilities
- Develop and execute end-to-end digital marketing strategies to increase online sales and market share.
- Manage and optimize performance marketing campaigns across Google Ads, Facebook, and Instagram.
- Analyze website traffic and user behavior using advanced analytics tools to improve the customer journey.
- Collaborate with the creative team to produce high-quality visual and written content for digital platforms.
- Oversee the seasonal promotional calendar and manage the marketing budget effectively.
- Monitor competitor activities and market trends to identify new growth opportunities.
- Manage relationships with external agencies and digital platform partners.
Required Skills
- Expertise in Google Analytics, Google Ads, and Meta Business Suite.
- Strong understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) principles.
- Exceptional analytical skills with the ability to translate data into actionable insights.
- Proven track record in managing large-scale digital marketing budgets.
- Excellent communication and stakeholder management skills.
- Proficiency in using CRM and email marketing automation tools.
Education
A Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field is mandatory. Professional certifications in Google Ads or HubSpot are highly preferred.
Experience
A minimum of 5 years of experience in digital marketing, with at least 2 years in a senior management role within the e-commerce or retail sector. Proven experience in driving measurable ROI through digital channels is essential.
Salary
The monthly salary for this position ranges from 45,000 SSP to 65,000 SSP, depending on experience and performance metrics.
Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance coverage.
- Flexible working hours and hybrid work options.
- Professional development and certification reimbursement.
- Generous annual leave entitlement.
Training
- Advanced digital marketing workshops.
- Leadership and management training programs.
- Access to premium industry analytics tools and courses.
Working Environment
You will work in a fast-paced, collaborative, and tech-driven environment. Our office in Grand Baie offers a modern workspace designed to foster creativity and teamwork. We embrace a culture of transparency and meritocracy, where hard work is recognized and rewarded. For those looking for international perspectives, check out https://egyptjobsearch.com/job-vacancy-in-egypt/.
Application Process
Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through our official portal. We are currently hiring in Mauritius and look forward to reviewing your application. Please ensure your portfolio of successful digital campaigns is attached if applicable.
Equal Opportunity Statement
Coursemart Mauritius is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or disability status. For more global job insights, visit https://lesothojobsearch.com/.