Senior Digital Marketing Strategist Job Vacancy in Port Louis, Mauritius – Advertising & Marketing

Job Description

Position: Senior Digital Marketing Strategist

Company: Publicis Groupe Mauritius

Location: Port Louis, Mauritius

Experience: 5-7 years

Education: Bachelor’s Degree in Marketing or Communications

Employment Type: Full-time

Industry: Advertising & Marketing

Department: Digital Strategy

Salary: 45,000 – 65,000 SSP

Vacancies: 1

Company Overview

Publicis Groupe is a global leader in the advertising and communications industry, known for its ability to combine creativity, data, and technology to drive brand growth. In Mauritius, our agency serves as a hub for innovation, helping international and local brands navigate the complex digital landscape. We pride ourselves on fostering a culture of excellence and continuous learning, making us one of the premier destinations for career opportunities in Mauritius. Our team is composed of creative thinkers, data scientists, and strategic planners who are dedicated to delivering impactful results for our diverse portfolio of clients.

As a part of a massive global network, we offer our employees unparalleled access to cutting-edge tools and global best practices. We are currently hiring in Mauritius to expand our digital capabilities and strengthen our presence in the Indian Ocean region. If you are looking for employment in Mauritius within a high-performance environment, Publicis Groupe offers the perfect platform to elevate your professional journey.

Explore more about our global presence at https://mauritiusjobsearch.com.

Job Overview

We are seeking a highly skilled and motivated Senior Digital Marketing Strategist to join our dynamic team in Port Louis. This role is critical to our agency’s mission of delivering data-driven marketing solutions that resonate with modern consumers. The successful candidate will be responsible for designing, implementing, and optimizing comprehensive digital marketing strategies across multiple channels, including search, social media, programmatic advertising, and email marketing. You will work closely with creative teams and account managers to ensure that every campaign aligns with the client’s overarching business objectives and brand identity.

This position requires a unique blend of analytical prowess and creative intuition. You must be able to interpret complex data sets to derive actionable insights while simultaneously understanding the nuances of consumer behavior in a digital-first world. As we continue to expand our digital footprint, this role will play a pivotal part in shaping the future of our digital offerings in the region. This is a high-impact role that offers significant visibility within the agency and the opportunity to manage large-scale, multi-channel campaigns for blue-chip clients.

Key Responsibilities

• Develop and execute end-to-end digital marketing strategies that drive brand awareness and conversion.
• Manage and optimize paid media budgets across Google Ads, Meta Ads, and other programmatic platforms.
• Conduct deep-dive market research and competitor analysis to identify new growth opportunities.
• Collaborate with the creative department to ensure all digital assets are optimized for performance and user experience.
• Analyze campaign performance metrics and provide detailed reporting and strategic recommendations to clients.
• Stay ahead of digital trends and emerging technologies to maintain our competitive edge in the market.

Required Skills

• Expertise in SEO, SEM, and social media advertising platforms.
• Advanced proficiency in Google Analytics and other web analytics tools.
• Strong ability to translate data into strategic marketing narratives.
• Excellent project management skills with the ability to handle multiple client accounts simultaneously.
• Exceptional communication and presentation skills for client-facing interactions.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field is required. Certifications in Google Ads, HubSpot, or Facebook Blueprint are highly desirable.

Experience

A minimum of 5 years of experience in digital marketing, preferably within an agency environment. Proven track record of managing significant advertising budgets and delivering measurable ROI.

Salary

The monthly salary for this position ranges from 45,000 SSP to 65,000 SSP, depending on experience and performance during the probationary period.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness package.
• Flexible working arrangements and hybrid work options.
• Access to global training resources and professional development programs.
• A vibrant and inclusive office culture in the heart of Port Louis.

For more international career paths, visit https://eritreajobsearch.com/.

Training

• Ongoing digital certification programs through our global learning platform.
• Mentorship from senior leadership and global subject matter experts.
• Workshops on the latest MarTech and AI-driven marketing tools.

Working Environment

Our Port Louis office provides a modern, collaborative, and fast-paced working environment. We encourage open communication and cross-departmental collaboration to foster innovation. While the role is primarily office-based, we offer hybrid flexibility to support a healthy work-life balance. We are committed to creating a diverse and inclusive workplace where every voice is heard and valued.

Application Process

Interested candidates should submit their CV and a cover letter outlining their relevant experience through our official recruitment portal. We are looking for candidates who demonstrate a passion for digital innovation and a commitment to excellence. Please note that only shortlisted candidates will be contacted for an interview. This job vacancy in Mauritius is part of our ongoing commitment to attracting top-tier talent to our growing team.

Discover more opportunities at https://tunisiajobsearch.com/job-vacancy-tunisia/.

Equal Opportunity Statement

Publicis Groupe is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business needs, without regard to race, religion, color, national origin, gender, sexual orientation, age, or disability status.